Digital MarketingEducation

How to Write & Send Cold Emails

For two reasons, cold emailing is more complex than most forms of contact. You can’t change your strategy at the moment because you don’t yet know your audience and can’t get nonverbal feedback. Most cold emails fail as a result.

But they can be effective. Cold emails alone have helped people launch start-ups and build successful careers. (By the way, I’m not referring to sales emails, which are frequently distributed in mass. The topic of this article is cold emailing a specific individual.)

Although Shane Snow conducted an intriguing experiment for his book Smartcuts, there isn’t much research on cold email. He sent executives 1,000 cold emails, and he received essentially no response. He, therefore, tried again with a smaller portion of the same group and achieved better results by using a few principles consistent with my in-depth knowledge of cold emailing and some wise counsel from businesspeople like Tim Ferriss and Heather Morgan as well as psychology professor Adam Grant from Wharton.

A successful cold email accomplishes five goals: 

1. Specify

Make the message specific to the audience. You must conduct your research. But there are proper and improper ways to go about doing it. Since 2004, I’ve gotten roughly 25,000 cold emails (yes, I do keep track). The majority of them start by making a general reference to anything that appears on the first page of Google results for my name, and then they launch into an absurd, tone-deaf request like, “Hey, can you read my 300-page novel, give me detailed suggestions, and then get me an agent?” Personalization is not what that is.

Personalization entails developing a “frame of mind” about the recipient, which entails thinking about who this person is, how they view the world, what interests them, and what they want. This demonstrates to them your effort in comprehending them.

Additionally, you explain why you chose to email them rather than someone else. According to research, when people believe they have a special ability to serve others, they are far more driven to do it. You may tell a story that resonates with them by defining exactly where they fit in.

2. Establish your worth

We want to know who a stranger is and why they are important to us before we meet them in person or when they send us an email. Keep it in mind when you are a stranger. Although you’ve already done a tonne of research on the individuals you’re emailing, they are in the dark about you. You must establish your credibility and earn their trust. The most convincing type of social proof is knowing someone in common. Mention any direct links you may have. You are no longer a stranger because you have a mutual friend.

In the absence of it, state it briefly—a sentence or two should do it—if you have any authority, credibility, or social status that is pertinent to this person and your request. You are more likely to receive a response the more “important” you appear to be.

It’s okay if you don’t have any genuine status. Look for a shared factor. A fundamental human attraction is belonging to the same group, especially if it is a personal group. Look for unlikely links, such as hometowns and peculiar pastimes. “Similarities matter most when they’re unusual,” observes Adam Grant. We connect when we have unusual things in common because it makes us feel both like we belong and stand out. The key is to figure out how to transition from “stranger” to a member of the recipient’s group.

3. Reduce the audience’s suffering

What makes the receiver interested in your email? Why should this time-constrained person bother to reply to it? What are their benefits?

It’s important to keep in mind that people would go much further to avoid pain than to experience a pleasure. If your investigation has revealed a significant source of suffering for the receiver from which you may provide relief, emphasize that. Consider this example: A VC friend of mine once complained on Twitter about how his car was constantly getting tickets because the street signs were misleading. An entrepreneur looking to pitch his start-up started his cold email with a link to a robocalling service that took care of parking tickets. The VC used the service and was so thankful that he not only took a pitch meeting but also connected the entrepreneur to several other VCs, two of whom ended up investing.

If you can’t solve a problem, give people something they want. Offer to connect them with someone they’d like to meet — that stands out, since almost no one gives before they ask. But your gift needs to feel appropriate, from one stranger to another.

Also – Read this.

4. Make sure it’s brief

Many people find helping others to be incredibly gratifying; it may even be considered a “desire.” You are giving them a chance to feel good about themselves by asking for assistance. Make it simple for them, though. Short emails are more likely to get read than long ones, as you are undoubtedly already aware. Additionally, emails that demand a specific, explicit action have a far greater response rate. Cold emails that ramble on and on are terrible.

Writing how you would speak is one of the finest methods to keep things succinct and to the point. You wouldn’t just approach someone at a cocktail party and start pitching them if you met them there. You would introduce yourself, be friendly, get to know them through a mutual friend or hobby, and then make a reasonable request. I advise you to read your email aloud before sending it. It will read well if it sounds natural. I edit my writing in this manner.

Make as much work as you can for your audience to make your “ask” simple and actionable. It’s awful to say, “Let me know if you want to meet up.” This puts the on someone else to go through the options and come to a choice for the two of you. It is brief, but not simple or doable. Alternatively, you can meet at Compass Coffee on the 8th on Monday or Tuesday between 8 and 11 a.m. Tell me what will, and I’ll make it happen if that doesn’t work. They now have a simple, unambiguous course of action to follow with few options. However, an effective “ask” involves more than merely stating your objectives. It matters a lot how you tell them.

5. Show gratitude

I’d even go so far as to suggest that you act a little submissively. I’m not advocating bowing down to your audience as if they were a feudal ruler. You are requesting a favor from a total stranger. If they decide to assist, you make them feel good about themselves by showing some thanks and vulnerability. You also grant them a small boost in status and power by approaching them.

This is effective. Including only a simple “Thank you very much! Response rates are doubled when you respond with “I’m truly appreciative.” And let them know it’s okay if they’re too busy. Giving them a way out increases their propensity to assist you. Even while all of this may seem obvious, relatively few individuals do it. I’d estimate that half of the people who cold-emailed me did not show any gratitude beyond a terse “thank you.” The other half, meanwhile, sounded either arrogant or brusque. Strangers will say things like, “Lemme know how quickly I can expect you to get this done.” when requesting major favors. They don’t feel like waiting. The problem with that tone is that I don’t feel like helping them.

6. Lastly, avoid using a template

Many of these can be found if you Google “cold email template.” Though some of the hundreds I went at were excellent for mass email and sales, I was unable to discover a solid template for a customized cold email. which is reasonable. Something that is customized by definition does not originate from a template. Because of this, this page presents ideas without providing any guidelines.

I did come across several great instances of cold emails (like this one and this one), along with explanations of how and why they were successful. You’ll see that they each essentially applied every rule in this.

I hope this blog answered your question write a proper cold email so the opening rate could be increased. The more chance of opening the mail the better will be the chances of conversion this is what every marketer understands when they learn digital marketing.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button